FitnessCRM is a comprehensive FitnessKPI tool designed to improve gym relationships and sales by automating and personalizing communications. It uses artificial intelligence (AI) to hyper-segment customers and optimize marketing actions on channels such as SMS, WhatsApp, email and social networks. It offers task automation with ANNA AI, saving time and resources while maximizing the effectiveness of campaigns. FitnessCRM is essential to improve the customer experience and profitability of the sports center.