The video introduces the new Fitness CRM module, which is designed to enhance fitness businesses by generating more leads, automating the sales process, increasing the closing rate, building customer loyalty, and improving communication. Fitness CRM integrates marketing and sales activities, recording all interactions with leads, members, and ex-members in a timeline. Fully integrated with Fitness KPI, it simplifies selling and growth through proposed actions by Anna, the AI of Fitness KPI, or by creating custom automations. This tool helps sales and marketing teams improve recruitment, sales, and loyalty processes, making the entire sales cycle easy to control and maximizing every opportunity.

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