AI-Powered Business Intelligence:

Take Full Control of Your Fitness Center, Streamline Operations & Boost Growth

Ofrecemos soluciones específicas que maximizan la eficiencia y la rentabilidad de cada tipo de instalación de fitness y clubes deportivos.

Data Centralization
IA Predictions

Integrate data, analyze performance by area, predict sign-ups and dropouts with AI, use hyper-segmentation, and automate actions

AUTOMACIONES INFORMES DASHBOARDS CRM APPs Finanzas Otros Software de Gestión ANÁLISIS DE DATOS CON IA Centralización de Datos

Data Consolidation and Business Overview

No more data errors! Unify all information from original sources, sales, marketing, and operations in a single platform with intuitive dashboards. Get a complete view of your business, uncover hidden insights, compare your data with competitors, and make rational decisions that drive continuous growth.

Artificial Intelligence Virtual Assistant

Our virtual assistant, ANNA, is powered by AI algorithms trained by gym managers and is the only AI 100% customized for the fitness world. It analyzes data in real-time, predicts trends, and suggests specific actions, acting as a virtual consultant in your daily operations, making it the ideal companion for gym managers and streamlining decision-making.

Vigilancia 24/7
Watch out! The pace in Revenues you have this month is too low to achieve the monthly goal. You have €26,224 so far and the target is €30,000 in total revenues...
Compared to the industry your Attrition rate is not good. You have room for improvement. Let's go!
You have a good acquisition rate (5.67%) for the industry (5.09%), the room for improvement is possible although not of great magnitude.



Compare your data and KPIs among your different centers creating rankings, and also compare them with your competitors (anonymously) to evaluate your position in the industry.

Hyper-personalization and Customer Segmentation.

Segment your members into groups with similar characteristics based on their data, needs, and behaviors, allowing you to create precise marketing strategies through CRM or messaging platforms like email or SMS.


Over 180 fitness-specific key performance indicators, developed by gym management experts.

Our team combines experience with technology to give you total control over your sports club.



Financial KPIs such as average rates, break-even point, and Customer Lifetime Value (LTV) are key to evaluating strategies, predicting fluctuations, and optimizing retention.


Members Added and Lost by Zip Code: Facilitates localized marketing strategies and adjustments in service offerings according to regional preferences.

Members’ Profile

Provides key data to personalize programs and promotions, adjusting them to the center's demographics. Allows for optimizing schedules and resources based on user habits, thus maximizing customer satisfaction and operational efficiency.

Sales and Retention

Analyze the effectiveness of sales in sports centers, optimizing acquisition and profitability strategies with specific KPIs.

Job Satisfaction and Workplace Climate

Monitor employee satisfaction and workplace climate through surveys and continuous feedback. Identify areas for improvement and strengthen team motivation, which directly impacts service quality and customer experience

Utilization and Occupancy

Identify peak hours and most frequented areas. Optimize class schedules and space usage to maximize operational efficiency and improve user experience.

Proven Real-World Results. 

*Case study based on a multi-service fitness club with 1,500 users

Churn rate
+6 months
Customer lifespan
Lifetime value (LTV)
Lead Conversion Rate
Revenue per membership
Staff hours saved
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Security is part of our DNA

Your data is always safe

At FitnessKPI, we understand that the security of your data is paramount. That's why we have implemented the following measures to ensure that all the information you handle with us is protected to the highest level.

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ISO Certifications
Constant Hacking and Penetration Testing
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Data Encryption

The Impact of FitnessKPI on Global Fitness Centers

We offer specific solutions that maximize the efficiency and profitability of each type of fitness facility and sports club

Opinions and testimonials from those who trust us

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Congratulations on your work in the competitive sports center market. Your solution is essential for effective management, and your dedication is impeccable. Keep offering innovative and quality solutions.

Albert Navarrete
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I thank and congratulate your company for its quick response, commitment to continuous improvement, and customer orientation. These are qualities worthy of highlighting and sincerely recognizing.

Sandra Gil
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Congratulations on the excellent work on the project. I am pleasantly surprised by the evolution, and the functionalities are spectacular. Great commitment and dedication from the entire team.

Eduardo Valiente
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Congratulations on developing such an attractive and useful program! It has been created with dedication, effort, and creativity, resulting in a valuable and enjoyable product for users.

Carmen García
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“With FitnessKPI, we simplify data acquisition and make decisions faster. Its alert and prediction algorithms are very useful. The challenge is for more managers to use its information to lead with greater robustness.”

Gabriel Domingo

All your data centralized in a panel with AI analysis

FitnessKPI acts as the central nervous system of your operations, seamlessly integrating with a wide range of software platforms to ensure that data from every aspect of your business is consolidated into a single coherent stream


Improve member relationship management with marketing automations by hyper-segmenting each member profile according to their needs.


  • Automated Actions
  • Marketing Workflows
  • Management of Leads, Current Members, and Former Members
  • Sales Process Control
  • Sending SMS, WhatsApp, Social Media, and Emails
Explore more

Learn to make the most of your data with FitnessKPI

To access this content, please register. Registration is quick and easy, and it gives you access to all our exclusive knowledge. Register now to start getting the most out of your experience!

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Frequently Asked Questions

Do you have questions? Here you will find answers. If you don't find what you're looking for, don't hesitate to contact us.

FitnessKPI Blog

On our FitnessKPI blog, you will discover useful tips on how to manage a gym, the most important KPIs in the fitness world, fitness industry trends, technology, and much more.

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Pablo Viñaspre
June 6, 2024
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